I started out in photography taking portraits of musicians and artists like Laura Mvula and D*Face. I then made short documentary content for artists, record labels and brands to post online instead of making adverts. We started calling it branded content and bigger brands took notice. I co-founded Itdrewitself and we developed, pitched and produced landmark branded content and entertainment for Unilever, Harley-Davidson and Nike,

Our work was nominated for Shots and PR Week Brand Film awards and my short documentary Before the Storm was picked by Short of the Week and selected by Big Sky Documentary Film Festival. In 2020 I was a founding team member of Anthony Joshua-owned SBX Studios, where I won a Broadcast Sport award for Best Short Form Content and several other nominations. I currently lead the creative and production across all projects from short form social content and talent-led digital to broadcast and streaming commissions.