In the summer of 2015 Jake developed and directed Harley-Davidson’s largest ever content campaign, Discover More, to promote their touring range of motorcycles. A 10 part content series documenting a single rider’s journey across Europe with a route designed to take in not only the most breathtaking scenery and roads but fascinating people and cultural experiences. Each week, for 10 weeks, a film was scripted and shot on the road, edited remotely and published through Harley-Davidson’s specially designed Greatest Rides hub.