In the summer of 2016 Jake produced and directed Hellmann’s first global branded content campaign, Finding Grilltopia. Working alongside the creative team at Ogilvy Jake helped develop a series of four films, as well as a whole host of recipe films, that would tell a story of food discovery around the world as well as being an entertaining watch. With top TV talent at the centre, including Giles Coren and Christian Stevenson, this pioneering global campaign was shot in Brazil, USA, Paris and London.